Entrepreneur Peter Sage Reveals Secrets In Business, Love, Spirituality

Greetings Fierce Gentlemen,

You may have seen London Real’s popular interview with Extreme Entrepreneur Peter Sage.

Peter earns the title “extreme” entrepreneur because of his high-flying, fast-paced lifestyle: he started 15 companies before the age of 30 (now, at 36, he’s started over 20 companies). His most recent venture is Space Energy, which aims to beam solar power down from orbit to ground-based receiving stations 24×7.

He is the founder of the World Wide Health Organization, an aging company, and the Energie Fitness Group, one of the UK’s fastest-growing health and fitness chains. He’s worked with the Tony Robbins organization, is a former competition level bodybuilder, and completed the 18th Marathon des Sables — widely recognized as the toughest footrace in the world.

He also competes at British Championship-level indoor rowing, is a qualified open water diver, an experienced skydiver and a long standing member of the infamous Dangerous Sports Club.

Here’s the full interview (1:18:00) — it’s worth the time. Our favorite 21 gems are highlighted below:


  1. The Law of Conformity: you will become like the people who are closest to. If you want to change your life, change your peer group, as this is one of the fastest ways to condition change. Love your family, but choose your friends. This is one of the reasons we host Fierce Gentleman Mastermind groups.
  1. Integrity is all that counts. A lot of people are driven by their need for ‘significance.’ This is the ego’s desire to gratify itself as ‘important’ or ‘significant’. Instead of being driven by our need for significance, someone driven by integrity will be driven by their desire to keep their word and meet their commitments while providing help to others on the largest scale possible.
  1. Know who you are. Are you a visionary or a detail person? Are you the entrepreneur or the manager? Play to your strengths and hire — or partner — with people who are strong in areas that are weak in you.
  1. Is life really happening to you? We all hone one of three attitudes: most people believe that things happen “to me” (the victim mentality). If we escape the victim mentality, we usually believe things happen “by me” (through intense effort) – this is the “achiever” mode. In order to get from the victim mentality to the achiever level, you have to give up blame, and replace it with personal responsibility. The third belief is that things in happen life “through me.” In the transition from “by me” to “through me”, you have to give up your need for control. If you can allow life to do something for you, you can have faith, belief, a sense of knowing, and trust in an intelligence beyond our own level of consciousness. This is the move from “the achiever” mindset to a more spiritual, grounded and universally aware mindset. (We can’t say we are there ourselves, so we have little to say about this.)
  1. There are no straight lines in nature. The world doesn’t work in a linear mode; only humans do. To trust in a bigger picture, you need to understands that to get to your destination will not be a straight line. To get to your destination will require twists and turns. Accept this.
  1. The illusion of separateness and doing things “in isolation.” Everything you do affects everyone and everything else around you, so don’t kid yourself that you can do anything “in a vacuum.” Your actions reverberate out, ultimately through the whole universe, so think carefully about each action, word and deed.
  1. Understanding the levels of consciousness you are operating on. The Intellectual, the Emotional, and the Cellular. Having an intellectual understanding of how to do something doesn’t change anything. (That’s why our most-quoted article says “Information doesn’t lead to action; emotions lead to action.”) An emotional level of understanding is when you break down crying because you feel the suffering of animals in factory farm slaughterhouses. The cellular (or Identity) shift relies on the strongest force in the human personality; the need to remain consistent with our identity. This is why identity-level shifts are the key to changing our lives. The most powerful point here is you can choose your identity.
  1. Use temporary emotions to set yourself up for long-term success. Emotions are fleeting and will change. But when you have them, use them to arrange your environment to support future success: put out your gym clothes the night before, mix a protein shake, or throw out all the junk food. “Commitment is doing the thing you said you were going to do long after the mood you were in when you said it has left you.” -George Zalicky.  ➼ Tweet this.
  1. External vs internal validation. Most of the world is set up via external validation. If you do X, you’re good. If you do Y, you’re bad. Your family / peer group / society determines your value and relative worth. This is external validation and it will drive you batty, unless you have a counterbalancing amount of internal validation as well. As we become more free, we generate more and more of our validation internally, to the point that nobody out in the world can say anything that will upset us, because we’re simply not going to get caught up in other people’s movies. This is the core of what we call “confidence.”
  1. When you are willing to give up your need for certainty, you can achieve great things. The desire for comfort and certainty is one of the biggest obstacles in our lives. It stops more dreams from being realized than anything else. If you can condition yourself to be uncomfortable and accept that discomfort — even if it’s just a cold shower every morning — you can improve your ability to achieve.
  1. Physiological coherence. Taking your thoughts to a place of gratitude and love will also bring your breathing and your heart rate into what’s called “physiological coherence”, as demonstrated by researchers at the Hearth Math institute. This also lowers anxiety and calms the central nervous system and probably helps clear out stress hormones like cortisol.
  1. You don’t need to prove anything. Quit trying to prove you’re worthy of love or approval. If you didn’t have to prove anything to anyone, what would you do? You should probably go do that.
  1. Do not listen to the impositions of the limitations of others. People all the time will tell you what NOT to do, that you CAN’T do it. Don’t listen to them. That’s “a tunnel with no cheese” as Peter would say.
  1. Journal. It allows you to track your dialogue with yourself and notice maladaptive patterns you consistently run, such as: self-pitying, victimhood, blaming others, narcissism, resisting what is, clinging, attachment, grasping, and all the rest.
  1. Meditate. The goal of meditation is not to “think of nothing.” It is not to “achieve enlightenment.” It’s not another credential, and it’s not just stress-reduction (although it does that). Meditation is an incision in the layers of discursive thought that we’ve wrapped around our true core selves. We’ll never get back to our selves and the truth of them without performing this psychic surgery. To meditate, you just need to become more and more aware of your discursive thoughts and allow them completely. You need to get very acquainted with the contents of your minds and the thoughts, and then emotions, and then the concepts, that come and go. Duality, selfhood, and the very nature of reality all emanate from your mind. So successful people get to know their minds. We have a program here at Fierce Gentleman that will train you to meditate in just 14 days — click here to sign up for the exclusive closed beta.
  1. Get mentors, coaches, advisors, teachers, trainers, support teams — tons of help. Nobody gets to the top of the mountain alone. There is no “self-made man.” As a rule we men are terrible at reaching out, asking for help, and involving others in our projects, and letting them help us, but we won’t be successful without doing this. This is another reason that we run Mastermind projects at Fierce Gentleman, along with the The Law of Conformity, from above. To learn more about our current MasterMind program, click here.
  1. Visualization of the future. Especially for performance on a physical or athletic task, pre-visualization of your desired outcomes allows you to “mentally rehearse” and therefore get ready to accept the attainment of whatever goal you set. Otherwise, it’s quite easy for your mind to reject the new success state as foreign, and for you to slip back to your previous level. See our article on How to Visualize for Success.
  1. Allowing your emotions and feeling them fully. If you don’t have access to your emotions, you’re screwed, you will never be successful. Or you might be successful as the world defines it by making a lot of money, but you won’t know how to enjoy it, you won’t have good relationships. You need to feel your emotions and stop numbing them. Emotions are just information, they come and go, like everything, always changing, always evolving. They are a critical source of information. You need to allow your emotions and become intimate with them in order to be truly fulfilled.
  1. Focus. It’s astounding the amount of ready-made distraction we’ve built into our culture. It’s a perfect mirror of the ego’s addiction to distraction and diversion. There’s so much of it, it’s a wonder anything gets done! This is also where meditation will help you learn to focus, to discipline your mind and bring it back on task so you can actually do your work, and be fully present with doing your work. If you can’t pour tea mindfully, you really can’t pour tea. To do anything is to do it with full focus, full attention. To do any action with a distracted mind is to do it badly, unskillfully, in an ugly way, and in a way that harms others or oneself. To become a skilled worker you must gain focus.
  1. Don’t put off until tomorrow what you can do today. If you are not ego-involved, you can complete all tasks with ease. If you have no resistance, if you have focus, if you are not ego-involved in whether a task is “pleasant” or “unpleasant” then you will get everything done and you will not procrastinate. We make everything so much harder by judging it, labeling it, and being averse to it, or slobbering all over the tasks we like. Procrastination is really a fear of creativity. We put things off because we are caving to this fear.
  1. Love yourself. The foundation of all of this is self-love. If you are at war with yourself, you won’t be very good at anything else, as all your resources will be directed inwards at self-judgment, self-criticism, self-flagellation. We can become so good at punishing and rewarding ourselves! This is the ego’s descent into the hell of narcissism where we don’t even need other people except to condemn or exalt us. This use of other people is inhumane. Even a list like this can be a stick we use to beat ourselves. “I’m so bad, I can never get things done, I procrastinate, woe is me, when will I become great?” I’ve been on this trip most of my life, it never gets any better. It doesn’t produce good work, either. The real Champions I know have attitude: “I love myself. Everyone should love me. I love everyone. So let’s make the magic!” This is not narcissism, this is environmental generosity. They are giving love without expectation. They are putting their energy into the environment in a way that enhances it and that is all they are doing. There is no subtext, there is no secret plan, it is not a tactic. They are just being loving. And they can do this because they really truly love themselves.



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